Your Internet identity – what others see when they “search the net” using your name – is a function of what the search engine can find that relates to your name and also importantly how the results of that search are then displayed. This means that results from such a search will often display items that relate to individuals with names similar or the same as yours or information that is no longer relevant, either socially or professionally. As a result, the search engine is managing your Internet identity, and it will continue to do so unless you become actively engaged in its management. Internet identity management is not complex; however, it does require some time and effort to regularly execute a few action steps that are tailored to meet your individual needs. This article identifies some action steps.