Sometime during their MBA program, MBA students learn the importance of data collection and the role data plays in decision-making. However, they are unlikely to learn much about the logistics of data collection, such as questionnaire design and the use of web-based survey tools. While learning the logistics of data collection may not be part of the curriculum of most MBA programs, it is important because logistical issues can make a significant difference to decision makers and the quality of the decisions they make. One way of learning some of the basics is for MBA students to begin using several of the available tools while they are earning their MBA degree.
Two tools with which I am familiar and use on a regular basis are SurveyMonkey and Google Forms. I use each for survey data collection and for standardizing data collection when manually collecting data from multiple sources, such as websites. Google Forms is free and SurveyMonkey has a reduced-capabilities version that is also free. Even though their names imply otherwise, both tools are useful for data collection when using either a questionnaire or a form.